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Author Archives: Sherrell T Martin

How to Fund a Start-Up Business

Business Management, Financial ManagementBy Sherrell T MartinMay 16, 2014Leave a comment

Starting a business takes a lot of work. It also takes a lot of time and a lot of money. So how do you do it? Where do you begin? This is probably the most pressing issue for start-up businesses. Because as a new business owner you don’t want to fail as soon as you…

Business Cash Flow

GUEST POST: How to keep the cash flowing in your business

Cash Flow, Financial ManagementBy Sherrell T MartinMay 9, 2014Leave a comment

FOR many small businesses, growth is the barometer for success. But expansion can present challenges and one of the critical issues in any company when it is experiencing a healthy level of growth is cash flow. You can have the most amazing service or product in the world, but if you run out of cash,…

How to Effectively Track Your Business Finances

Business Management, Cash Flow, Financial ManagementBy Sherrell T MartinMay 1, 2014Leave a comment

As the owner of a business, it is very important for you to have a system that you follow to track your revenue and expenses. A routine system that through which every transaction flows. I like to call this the Financial Flow System™. This system should be followed consistently and done weekly or monthly to…

Increase Your Bank Balance

How to Use Cash Flow Forecasting to Increase Your Bank Balance

Cash FlowBy Sherrell T MartinApril 4, 2014Leave a comment

In speaking with business owners all over the country, I have found there is a misconception about forecasting for sales and your cash flow forecasting.  Forecasting is simply the process of planning ahead.   It’s taking your original budget and making adjustments for what I call ‘new news’.  No it’s not fortune telling or guessing.  It’s…

Financial Metrics Every Business Owner Should Know

Financial ManagementBy Sherrell T MartinMarch 25, 2014Leave a comment

As the CEO of your business it is your responsibility to know what is going on in your business. And not just from what’s going on in operations. You need to know what your finances say about your business. A big part of being the CEO of your own company is understanding the numbers in…

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Modern corporate identity

MiscBy Sherrell T MartinMarch 21, 2014Leave a comment

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Minimalist interior

MiscBy Sherrell T MartinMarch 21, 2014

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Dark corporate identity

MiscBy Sherrell T MartinMarch 21, 2014

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Fashion photoshoot

PhotographyBy Sherrell T MartinMarch 20, 2014

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Logo design

MiscBy Sherrell T MartinMarch 20, 2014

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