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Author Archives: Sherrell T Martin

4 Reasons Why You Need a Vacation From Your Business

My Thoughts, WorkflowBy Sherrell T MartinFebruary 22, 2022Leave a comment

At the beginning of this month, I took a vacation. It was my first real vacation since I started my business almost 10 years ago. It was 5 days and 4 nights of fun, sun, and laughter. How have I not done this in 10 years? Crazy!!!!! You better believe I am already planning the…

How to Pivot Your Digital Strategy Firm

Business Management, Covid-19By Sherrell T MartinAugust 9, 2020Leave a comment

Everything has changed. Nothing is the same. How do we survive? How do we push through? How do we continue to grow when cash flow is a factor for everyone? These are the questions that we, as business owners are asking ourselves every day. As we continue to fight to stay afloat during this unprecedented…

Resources and Relief to Support Small Businesses During COVID-19

Covid-19By Sherrell T MartinMarch 27, 2020Leave a comment

The current state of the day uncertainty in our lives and businesses. We have to keep our eye on the prize and figure out ways to stay afloat during this time.  The following is a list of resources, by category, for you to get support. This list is will be updated daily during this crisis…

How to Keep Your Business Sustainable During the Coronavirus Crisis

Covid-19, Technology TipsBy Sherrell T MartinMarch 15, 2020Leave a comment

As I sit here and watch the news and scroll through social media, I can’t help but to grow more and more concerned about what is happening in the world today as a result of Coronavirus. Like how did this happen? How did we get here? Almost every year since 2001 there has been some…

How to Self-Onboard Your Contractor in Quickbooks Online

Financial Management, Job Costing, QuickBooksBy Sherrell T MartinNovember 19, 20191 Comment

When working with subcontractors and outside service providers, it is important that you obtain a Form W9 from them so that you can are in compliance come tax time. Many contractors don’t want to complete one because they don’t want to report the income. But don’t let them convince you that not getting one is…

The 3 Key Categories for Tracking Construction Costs

Job CostingBy Sherrell T MartinNovember 19, 2019Leave a comment

Project accounting is one of the most important financial tracking methods for construction companies. Often referred to as job costing, it is the process of tracking all of your costs and revenues towards a project or job.  This is often the key reason why business owners have low or no profitability. Because not tracking all…

Identify the Top 4 Profit Killers

How to Identify the Top 4 Profit Killers

Pricing, ProfitabilityBy Sherrell T MartinJuly 16, 2019Leave a comment

From the outside looking in, running a business seems easy. But don’t let social media fool you; it’s hard. It can be even harder to run a profitable one. There are many things that you need to be aware of and stay on top of to ensure your business is a profitable one. Here is…

profit increase

Top 3 Pricing Strategies to Increase Your Bottom Line

Pricing, ProfitabilityBy Sherrell T MartinJuly 3, 2019Leave a comment

Pricing your products and services is one of the hardest things for a business owner to do. It’s not hard physically, but mentally. It is the one thing that can make or break your business. Pricing is not a task; it’s an art. In order to do it properly you have to be very in…

How to Prevent Loss of Profitability Using QuickBooks Online

Financial Management, Profitability, QuickBooksBy Sherrell T MartinAugust 16, 20171 Comment

Understanding profitability is a key task associated with managing the finances in your business.  You need to understand it at a deeper level than just total revenue minus total expenses. You need to know your profitability on a per project or per customer basis. Just like many other business owners, you are going about your…

How to Maintain Expense Receipts in the Cloud

Cloud AccountingBy Sherrell T MartinAugust 5, 2016Leave a comment

I hate paper. Unless it is green with pictures of presidents on it. Don’t judge me – you feel the same way too. But seriously – I hate paper and how it takes control of my desk, my dresser and my kitchen table. We, and by we, I mean you and me, consume so much…

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