Blogging is a platform which can help your business tremendously in many ways. When
you blog, you give your business a distinct voice, on-line visibility, and vibrancy.
Imagine you are in a crowded arena and you lose your significant other in the mass of
people. How would you locate your mate? If you are like me, you would probably reach
for your cell phone and send a text. But let’s further imagine that there is no cell service
in the arena. What is your next plan of action for finding your partner among the sea of
people? Will you raise your hand and wave it above the heads of others? Will you shout
your mate’s name? Did you decide beforehand on a specific location to report to if you
were separated from one another?
Standing out among the noise and competition is an absolute must if you are a business
owner. You have a lot of competition online! Your competitors are writing articles,
producing videos and slideshows and webinars, as well as sharing this content on
social media. Your voice needs to be heard! Blogging allows you to address the key
questions through quality content: How is your business different from every other
business out there? What is your speciality in the field? How do you solve your current
and future clients’ needs? What creative thought and problem-solving tactics does your
business employ to gain the attention of others?
When blog posts are written with the ideal client in mind, and tags are used
appropriately, you ensure that your business will be visible on the internet. Let’s face it.,
when you and I need information on a topic, we head to a search engine and type in
words to help us locate the information we need.
Is your business searchable? Each blog article you write is another page that can be
indexed by search engines. This means that when prospects go to search for a solution
or answer to their question, you have more opportunities to show up in the results. To
put it simply, if you are not blogging, you are losing opportunities to be found online.
How do you portray the excitement and energy and richness of your business? Blog
content has the ability to not only educate your target market, but your words also have
the ability to show your passion and uniqueness and expertise in your field.
Through blogging, you can entertain by telling the story of your clients’ needs and how
your business was able to meet them. You can write informative articles with your own
voice and flair. Blogging also allows you to celebrate your accomplishments. Did you
win an award recently, were you featured in a magazine, or are you collaborating with
someone on an important project?
One of the most beneficial aspects of blogging is that you create content that is
sharable by both you and your readers on social media channels such as Twitter,
Facebook, LinkedIn, etc. And guess what? When your blog content is shared, it means
online traffic is being driven right back to your website. Not only do you now have quality
content for others to read, but your business has also gained a vibrant social media
M. Shannon Hernandez has been passionate about writing and teaching others to write well from a very early age. As owner of The Writing Whisperer, her specialty lies in coaching and motivating women to hone their writing skills, particularly in non-fiction and business writing. Shannon is a leading voice in the world of authentic business writing and writes regularly for The Huffington Post. She coaches others to find their voices in business writing, because the words they use define their brands. Connect with Shannon on Twitter, Facebook, and LinkedIn.